Lovers of European fashion rejoice, because Marimekko for Target is finally here! The iconic Finnish brand which made its mark in the 60s, is launching an affordable and exclusive Summer collection featuring color, pattern and elegant beach wear. You’re going to be the most stylish gal at the beach!

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I had the privilege to preview the collection and I was very impressed by the high quality and design of the pieces. They fit beautifully and will be available in regular and plus sizes. The collection even has a bicycle, surfboard and tableware because if you’re hosting a beach party, your table needs to keep up with the stylish host.

Classic Swimsuit 

The now iconic Kukkatori print, which means “flower market” was originally created in 1972. You can purchase this swimsuit for $40. A bargain!

Stylish Cover Up 

The inspiration behind this elegant cover up ‘Albatrossi’ came from a trip to the Mediterranean in 1967. I can almost picture Sophia Loren with this look, don’t you? Yours for only $35.

Elegant Beachwear

Who said we can only wear color in the summer? It’s totally possible to look elegant and yet be completely comfortable at the beach with Marimekko. I’m completely in love with these mix-matched whimsical black & white patterns and you’ll be too. Pieces staring at $30.

Are you ready to turn heads this Summer?