9 Beauty brands you had NO clue were owned by celebs

Being a celeb these days is way more than just acting, singing, dancing and making special appearances. They don’t want to endorse products, they want to own them, and many do! The time of entrepreneurial-celebs is here and stronger than ever. You’ll be shocked to find who-owns-what in the beauty world.

Also: How to make the perfect bun if you have wild hair




A post shared by Kim Kardashian West (@kimkardashian) on

 Elizabeth & James Nirvana 

Alterna Haircare 

#regram #KatieTakeover @alternahaircare

A post shared by Katie Holmes (@katieholmes212) on

Living Proof

Our newest innovation, Perfect hair Day Dry Shampoo, cleans beyond ordinary dry shampoos helping you #washlesslivemore.

A post shared by Living Proof (@livingproofinc) on

Juice Beauty

Kora Organics 


We can't wait to show you what @JessicaAlba has up her sleeve! Follow @Honest_Beauty to stay in the know. | #Repost

A post shared by The Honest Company (@honest) on

Ciaté London

Our editor Milena Prinzi loves Circa. What’s your favorite brand?



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